“She gets our breed”
Why Sue Armstrong?
My experience in the veterinary world spans 30 years as a business and life partner to practising mixed animal veterinarian, Dr. Glenn Armstrong, and as a mom of a 2025 OVC candidate. This time has granted me a keen insight into the joys and challenges that veterinarians and their teams face daily. I understand you, your passion and compassion, how you think and communicate (always solving the problem and 2 steps ahead of conversation). I understand your frustrations with cases and people. I understand that often you are the smartest person in the room, yet doubt yourself. I understand that veterinarians are some of the most compassionate people, however, hold little compassion for themselves. I have been introduced to veterinary clients as "she gets our breed." This life experience combined with over a decade coaching has provided me with insight unique to your lives.
Coaching for Veterinarians Owners & Associates
Today Veterinarians are experiencing burnout at record rates, disengagement from the profession and cynicism. I help veterinarians re-connect with their why, their values and confidence. I will challenge you to make positive changes and these changes will last a lifetime.
What you can expect
A safe non judgmental space to express how you feel and what you experience
To understand work-life blend and how to set and maintain realistic boundaries
To quiet the inner dialogue that does not serve you, your team or family
To learn how to listen to your clients, teams, family and yourself
How to communicate effortlessly and effectively with the rest of the room
To understand your conscious and unconscious impact on those around you
To set and keep boundaries
To be held gently accountable to your personal growth and desire to accomplish your goals
Coaching helps Veterinary Professionals navigate challenges, stay in the industry and remain connected to what they truly love about the great work they do. I love this industry and I am committed to helping you stay in it.
Coaching for Managers
We work with people who are trained to identify/diagnose problems quickly, efficiently and correctly. Oftentimes, leaving those around them a little bewildered at how it gets communicated. Managers are often that soft spot of communication in between Vets and their teams.
I believe in shifting managers from a place of instruction to a place guidance and support. From overseers to feedback providers. From aloof and inaccessible to approachable and consistent. My program, designed specifically for managers, helps them learn to be more coach-like; developing their authentic leadership skills so they have the confidence to empower their teams to problem solve and work autonomously so they can stop putting out fires and focus on their own projects. This program is experiential, enabling real learning that is useful and not forgotten in a week. Investing in confident managers leads to clearer decisions and increased team productivity.
Coaching for Veterinary Students
You did it!! Congratulations you are going to be a Veterinarian! You are on the path of life long learning; diagnosing and treating, interacting with the public and most importantly about learning about yourself. Coaching for Veterinary students is extremely important before you hit the clinic world. Coaching will give you the awareness and skills to keep you resilient in a demanding and emotionally draining industry.
It will help you;
Identify and understand your Inner Critic Voice and how to silence it
Let go of paralyzing perfectionism
Understand that constant need to please and teach you that it is ok to say no
Give yourself permission to BE with and accept who you are
Understand how to deal with your emotions, how they impact you and those around you
Understand your conscious and unconscious impact on the room
Communicate outside of academia
I want to help you get in front of these personal challenges that can impact a rewarding career